Like last season I was asked by Kiya to take care of the shoot for the online lookbook for the Mister Freedom SugarCane collection.
This time the pictures were taken in the harbor of San Francisco by my friend and regular Self Edge photographer Sidney Lo, and the photoshop magic again by Cameron Eldred
(the last two pictures are of items that were delivered late and as such the pics were taken when I had left San Fran already).

Here is the concept in Christophe his own words:

The Summer Collection is based on a cruise in the Northern Pacific that started in 1936.
It showcases a denim Peacoat, utility chambray shirt, denim uniform shirt, khaki chinos, seafaring denim bag, and a pair of denim work dungarees.

The second chapter of this concept is our sailor's last cruise that took him to the cold waters of the Southern Indian Ocean, after serving 10 years in the Navy.
This Winter Collection, "The Last Cruise, Salty Years" focuses on extreme weather gear, custom Naval Tailor-made.
Our sailor had become an "old salt" (an experienced seaman) by then and his clothes were weathered and faded by sea water, sun and wear.
Although non-regulation, a popular practice since the 1920's for Navy enlisted men, was to have custom "LIBERTY CUFFS" and multicolored stitching added to to their uniforms by local Tailors. Sewn on the inside of the garment and invisible to the patrol Officers, the fancy cuffs were rolled up and displayed while on shore leave.
Our sailor's CPO denim shirt and denim Peacoat are "LIBERTY ISSUE", customized by the MFSC Naval Base Tailor, featuring a mermaid patch (also used as a secret money pocket) and hidden custom stitching.
The collection also includes a Modified Type of jungle cloth Deck Jacket and Deck Trousers, a pair of Modified Type 7161 denim dungarees, a wool/cotton sweater, a rain hat and a cotton undershirt.

All photographs by Sidney Lo